If taglines were honest

iPod: It’ll break in a year, but by then you’ll want the new one.

Apple: You think you need it, we know you just want it.

Ikea: One day you’ll be able to afford real furniture.

Hummer: Get the attention you’ve always craved. While filling up the gas tank again.

Taco Bell: You’re drunk and we’re still open.

Zipcar: So convenient that you’ll ignore the high rates AND the dog hair.

Southwest Airlines: On your marks, get set, find a seat!

UHaul: We don’t guarantee availability because we can get away with it.

PopTarts: Until you realize how disgusting they are, we’ll keep making them.

Ben and Jerry’s: Whoah, dude, did you eat that whole thing?

Krispy Kreme: Less filling, just as fattening.

McDonalds: Always a good idea. Until afterwards.

Starbucks: Long lines, high prices and the best legal high available.


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